The Department for Digital, Culture, Media and Sport is leading a campaign to help tackle the spread of false information about the COVID-19 vaccine.
They have developed targeted social media posts fronted by trusted community members (faith leaders, clinicians and community leaders). These posts include simple tips on how to critically analyse sources, spot false information and help stop its spread, signposting to the NHS as the most accurate source of information.
The intention of this toolkit is to empower people with the tools and knowledge they need to help counter false information within their communities.
The key message is to check before you share. Below are a range of different assets to use across your social media channels, including WhatsApp and Facebook groups. Hashtags for this campaign: #COVIDVaccine, #Misinformation and #FalseInformation.
Access the full social media toolkit for background information and suggested social media posts.
Link to the website : COVID-19 Vaccine Misinformation Toolkit | DCMS (dcmsblog.uk)