Achieving Behavioural Change - A guide for Local Government and Partners

19 February 2020


Date and Time:

Wed 19 February 2020
12:30 – 13:30





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Public Health England's Behavioural Insights team (PHEBI) and UCL's Centre for Behaviour Change (CBC) invite you to a webinar to launch a new guide to behaviour change for local government.

Many of the goals of local government and partners (e.g., emergency services, NHS, third sector) depend on the behaviours of those who live and work in the local area. For example, improving public health, reducing air pollution, tackling issues regarding household waste and energy usage, and regenerating high streets all rely on the behaviours of individuals, groups and organisations.

This new guide provides a structured approach for stakeholders to harness the potential of behaviour change when working towards such goals. Specifically, the guide focuses on the Behaviour Change Wheel, a tool developed by the UCL CBC that can be used to develop behaviour change interventions from scratch, improve existing interventions, or help select the most appropriate intervention when a range of opportunities exist.

The webinar will be chaired by Dr. Tim Chadborn, Head of PHEBI and Evaluation Lead. Speakers include world-leading behaviour change experts Professor Susan Michie and Professor Robert West from UCL CBC, and founder member of the Behavioural Science in Public Health Network Michelle Constable. The speakers will present a brief introduction to the guide before leaving ample time for questions and discussion.

Please note that registration for this event will close on Friday 14th February 2020.


12:30 Opening by Dr. Tim Chadborn

12:40 Introduction to the Guide by the speakers

13:05 Questions and Discussion

13:30 Close

Registration and joining details

An email with joining details will be circulated shortly before the event. Please also note that the webinar will be delivered via Skype for Business. If you do not have Skype for Business installed, web app downloaded or you are experiencing issues logging in, you will also be able to dial in via phone. All details regarding Skype for Business and alternative phone dial in option are included in the forthcoming email.

Contact and further information

If you have any further queries regarding the webinar, please do not hesitate to contact PHEBI by emailing