Y&H ADPH Gambling-Related Harm Funded Programme 2021-24
In September 2021, a 3-year programme to prevent and reduce gambling-related harms commenced following a successful bid for funding to the Gambling Commission*. This programme of focused and evaluated activity is led by Y&H OHID on behalf of Y&H ADPH.
Please find below a summary and corresponding links outlining the key areas of work completed so far:
- Lived experience insight (July/August 2022): This work (led by Mustard Market Research) spoke to those with lived experience of gambling harms to understand what influences gambling, how gambling risk is perceived, and where people might go if they need help. The sample included men who gamble frequently under the age of 44 (due to increased risk of harm in that group) and people affected by someone else’s gambling. Findings can be found in this animation.
- Reviewing gambling information and support resources - 'mapping review' (April 2023): A review of online gambling harms sources of information and support took place to identify areas of best practice. A write up of the findings including suggested recommendations for improvement can be found in this report.
- Multimedia marketing campaign (‘Gambling Understood’) and evaluation (September 2023 - ongoing): This campaign began in September 2023, and continues until January 2024. The 2-phase campaign is aimed mainly at men under 34 who gamble, but is relevant to wider audiences and anyone experiencing gambling harms. The first phase of the campaign (Burst 1) explored the influences to gamble and the risks of gambling products with an aim to encourage discussion and help decrease the stigma and shame associated with harm. The second phase (Burst 2, which commenced on 11th December 2023) focuses on how gambling can affect anyone and encourages people to seek further advice and support via links to key support services. The University of Nottingham are evaluating the campaign to assess changes in gambling risk perception and intention to seek help and support.
- Development of a gambling harms training package (ongoing): A training programme is in development which has been informed by a regional assessment of training needs (a survey circulated to the region in June 2023). These online sessions aim to increase awareness and understanding of gambling-related harms and guide staff to have sensitive conversations and signpost, or refer to support. Working with our local authority partners and services across the region, this will be available to key frontline staff in communities who may encounter people affected. Delivery of the pilot will begin in early 2024, and following assessment of training outcomes, should lead to further rollout.
Further information will be added as this programme develops.
* ADPH Yorkshire and Humber have received funding in the form of a regulatory settlement from a UK gambling operator to support this programme of work. Regulatory settlement funds are payment in lieu of a financial penalty the Gambling Commission might otherwise impose for breach of a licence condition. The project remit was approved by the Gambling Commission with no involvement of the UK gambling operator. There has been no gambling industry involvement in any part of this research or the related programme. More information on this type of funding can be found here: What are Regulatory Settlement funds? (gamblingcommission.gov.uk)
For further information, please email:
Simone Arratoonian, Health and Wellbeing Programme Manager: Simone.Arratoonian@dhsc.gov.uk
| Document Title | Publication Date |
|---|---|
| Y&H GRH Training Needs Assessment Survey Results - June 2023 | 30 June 2023 |
| YH GRH Mapping Review Recommendations April 2023 | 28 April 2023 |
| Lived Experience Insight of Gambling Harms - Summary Animation | 11 November 2022 |
'Gambling Understood' - Gambling Harms Marketing Campaign
Find out more about our regional gambling harms campaign